CHAMPS.  | 4 x Summit Champions and back to back Silver World Champions. A bold concept capitalizing on strength and empowerment, leaning into a fresh concept of a rebrand is how CHAMPS. was born. The marketing campaign around the 22/23 Season Launch was carried through from concept shoot featuring champion dancers, custom Nike Air Force Ones giveaways to encourage high social engagement, resulting in the strongest retention rate after initial launch and increase of revenue by 25%.